[Tagging] operator and brand WAS: Re: community centres
Nathan Edgars II
neroute2 at gmail.com
Wed Sep 29 14:30:36 BST 2010
On Wed, Sep 29, 2010 at 8:45 AM, M∡rtin Koppenhoefer
<dieterdreist at gmail.com> wrote:
> Thanks for starting this article. You write that the wikipedia article
> is horrible, but I don't agree, IMHO it's not bad.
> They start with "A brand is the identity of a specific product,
> service, or business" and say that registered brands are trademarks,
> both valid characterizations IMHO.
Keep reading; it gets worse
> Your text says: "The brand is a larger entity that a place advertises
> itself as part of."
> This is IMHO not correct. Take automotive. A car seller doesn't
> advertise himself to be part of say Ford. He simply sells Ford cars
> (in accordance with Ford).
Now we're muddying the purpose of the tag. A Ford dealer simply
chooses to sell Ford cars, just as a restaurant may have only Coke or
Pepsi products. But brand is supposed to replace the former (mis)use
of the operator tag, and operator would never have been Ford for a
dealer that simply sells Ford cars.
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