[Design] how to write personas?

[Kai Krueger]

On 09/16/2011 12:12 PM, SteveC wrote:
> Right but you have no data, at all, that it's a valid persona.
>
> Would you like to get data, or do you just want to guess?
Wouldn't you want a combination? Part of the personas would come from 
real people and data currently frequenting the site, and part comes from 
the type of people you ideally want to attract, but potentially don't do 
yet because of bad site design.

With respect to data, one possible route into understanding better who 
visits the site and what they want is to have some page access 
statistics for the wiki and search query statistics for the wiki. 
Although the wiki isn't osm.org, it does perhaps give a better idea of 
what information people are seeking and thus help to define the personas 
(assuming they find the wiki in the first place).

Kai
>
> Steve
>
>
> On 9/16/2011 12:08 PM, Michal Migurski wrote:
>> I thought it was quite appropriate. The key is that it's a believable 
>> picture with a name attached, and focused on that person's needs and 
>> goals. So maybe something that focuses on Norman's on background and 
>> ends with his visit to the site. The design process picks it up from 
>> there - why did Norman come to osm.org, what does he want, and how to 
>> do we help him along with the other dozen or so hypothetical people 
>> we've identified?
>>
>> I've asked a few other design firms in the area to share samples of 
>> personas they've used.
>>
>> -mike.
>>
>> On Sep 16, 2011, at 11:02 AM, SteveC wrote:
>>
>>> That's a nice example, but we're being too tactical (in jumping in 
>>> to writing personas without knowing who they are) and it paints a 
>>> very bright picture. If Norman did so well, then why do we need to 
>>> change anything?
>>>
>>> Step one is to identify the major personas with some data. Perhaps a 
>>> web form shown to some small % of users or some other survey method. 
>>> Or you can just ask Muki.
>>>
>>> Then you will have 70% drive-by users, 20% curious people and 10% 
>>> hardcore mappers, something like that. You can further break them 
>>> down until you have 10-20 personas total. Then you bounce those 
>>> personas off the real individuals themselves and check how realistic 
>>> they are.
>>>
>>> The key really is to step back and be a bit strategic and get some 
>>> data on who the users actually are, rather than guessing.
>>>
>>> Steve
>>>
>>>
>>> On 9/16/2011 11:55 AM, Matt Amos wrote:
>>>> nice work, everyone, on getting started with the personas (personae?
>>>> antennas? antennae?) [1]. special thanks to gregory - i know it's
>>>> really hard to keep good notes of these kinds of discussions. i had a
>>>> go at writing a persona on the plane back from SOTM and this is what i
>>>> came up with:
>>>>
>>>> Norman:
>>>> Norman is an extreme ironing enthusiast and sees a mention of OSM in
>>>> his favourite extreme ironing blog. He thinks this is an interesting
>>>> idea, and follows the link to http://www.osm.org/. He finds
>>>> well-written and prominent information about the goals and values of
>>>> the project, and understands that there is a community. Wanting to
>>>> engage further with the community, he finds information about mappers
>>>> and events in his local area. Searching further, he is able to find
>>>> information about other extreme ironing enthusiasts who are already
>>>> members of the OSM community. Norman decides that this is very
>>>> exciting, and wants to become part of the community. He is easily able
>>>> to find the "sign up" process and understands all the steps involved.
>>>>
>>>> comparing this to what's on the wiki makes me wonder whether i'm Doing
>>>> It Wrong - should personas be short, bullet-point-like, or is it more
>>>> helpful from a design point of view to have (perhaps more of) these
>>>> prose-y, narrative descriptions?
>>>>
>>>> cheers,
>>>>
>>>> matt
>>>>
>>>> [1] 
>>>> http://wiki.openstreetmap.org/wiki/Design_Mailing_List/OSM.org_Personas 
>>>>
>>>>
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>> ----------------------------------------------------------------
>> michal migurski- mike at stamen.com
>>                   415.558.1610
>>
>>
>>
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