[HOT] Share Your Voice! Short Survey on Motivation in Online Civic Action Initiatives

[Jennie Phillips]

Hey HOT members!

Ever wondered….
Why do people engage in online civic action initiatives?
What motivates them to stay engaged?
Or how does engagement in online networks differ between crisis or humanitarian  response?

We are currently conducting a study with the Digital Public Square project<https://digitalpublicsquare.com/> to try and answer some of these questions. Our aim is to better understand what motivates citizens to participate in online civic action and how sustained motivation might connect to the longevity of online civic action initiatives.

We need your help! If you can spare 5-7 minutes of your time, we would love if you could complete our survey below.  Data collected is completely anonymous, and is available in English, Spanish, French or Portuguese.

https://loewenlab.az1.qualtrics.com/SE/?SID=SV_1UmqLdLceGfGBAV&org=hot&source=email

As we're on a rather tight timeline, please respond prior to Sunday, March 13th. Our final report will be completed at the end of March, and will be publicly accessible on the Digital Public Square website<https://digitalpublicsquare.com/>. For a more detailed summary of the study, see the bottom of this email.

If you have further questions please contact Jennie Phillips<https://www.linkedin.com/in/jenniep?trk=hp-identity-name> - jennie.phillips at mail.utoronto.ca<mailto:jennie.phillips at mail.utoronto.ca> or Sam Wollenberg<https://www.linkedin.com/in/samuelwollenberg?authType=NAME_SEARCH&authToken=JM2F&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A287758679%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1457465672047%2Ctas%3Asamuel> - sam.wollenberg at utoronto.ca<mailto:sam.wollenberg at utoronto.ca>

Thank you so much.
Jennie & Sam

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The Civic Participation Project: Research Concept Summary

The use of digital communication tools (software and hardware) has allowed citizens to engage in civic action online in new and powerful ways. Popular media tends to present this form of civic participation as short-lived, in part – perhaps – because online campaigns have had greater success in generating short-term impact than in sustaining the extensive, repeated and in-depth engagement that drives lasting change. But is online civic participation necessarily limited to exercising impact only in the short term? Or, are there tools and techniques that allow for greater longevity so that online citizen engagement can lead to long-term influence? This is an issue of interest to researchers, governments and civil society alike as each tries to come to grips with a political phenomenon reshaping political life across the globe.

The Digital Public Square at the University of Toronto is examining why citizens choose to participate, and to continue participating, in online campaigns. We have looked at social-psychological research into why individuals participate in sociopolitical movements and political economy research into how such participation affects sociopolitical processes. We would like to contribute new material to the conversation by further studying how individual motivations connect to civic actions and, if possible, political outcomes. To that end, we are conducting surveys with people involved in online civic action campaigns to look at the following research question: “What techniques best motivate individual citizens to take civic action online in a sustained manner?





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