[openstreetmap/openstreetmap-website] Dressed up notification mails (#1401)

[Hervé Saint-Amand]

@tomhughes yes, please do. Let me know in particular whether the `apply_inline_css` helper function I added in cf11913, which runs a regex substitution over a string of HTML, is an acceptable way of doing things.

Meanwhile I wrote a little web-based tool that will let testers send themselves a copy of the new mails, ahead of this being merged. I'm thinking of setting up a wiki page where people can upload screenshots of what the new mails look like in their client. And I'll write a diary entry asking for volunteers. That might give us the breadth of testing that we need, what do you reckon?

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