[Tagging] brand=* necessary?

[Christoph Hormann]

On Thursday 10 May 2018, Colin Smale wrote:
> Referred to, by whom? Who is the persona here?

This in OSM is always the local observer.

What you might be after is that not every mappable feature in OSM that 
is occasionally referred to with a verbal identifier has a verifiable 
name according to OSM's verifiability principle.  There you are 
correct.  But human use of names has the tendency to converge to a 
uniform name in many cases so if there are verbal identifiers used 
there is also often a verifiable name.

-- 
Christoph Hormann
http://www.imagico.de/