[Tagging] pavement placed plaque

[Dave F]

Hi

I've a carved stone plaque(?) that's fixed flush into the pavement. it's 
to indicate the start/finish point of a long distance walk. 
https://whatsdavedoing.com/cotswold-way-guide/#start

Two questions:

1 Is plaque the best name? Our Wiki quotes Wikipedia as it being 
vertical, but that seems a bit restrictive to me.
https://wiki.openstreetmap.org/wiki/Tag:memorial%3Dplaque

2. Are there any alternatives to 'memorial' which again, seems too 
specific/restrictive, tourism=information, information=plaque maybe?

Anybody have similar examples?

Cheers
DaveF
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