[Talk-GB] RFC-2 mechanical edit: UK shop names
forums at david-woolley.me.uk
Sun Nov 2 20:02:21 UTC 2014
On 02/11/14 16:11, Andy Street wrote:
> What do people think about using upper case for names that are
> pronounced as a series of letters and mixed case for names that are
> pronounced as a word? Whilst not ideal (until the widespread adoption
> of the talking shop sign!) this would give us a rule of thumb that
> should be easy enough to follow in the majority of situations.
This isn't really about shops in general, it is about a relatively small
number of national brands. Some of those brands are nothing much more
than the intellectual property associated with those brands, e.g.
franchises and similar arrangements. As such, the correct way of
capitalising the name is what the owner of the name wants.
Arguably, if they are not prepared to step in and correct the names
themselves, they don't particularly care.
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