[Talk-GB] RFC-2 mechanical edit: UK shop names

David Woolley forums at david-woolley.me.uk
Sun Nov 2 20:02:21 UTC 2014

On 02/11/14 16:11, Andy Street wrote:
> What do people think about using upper case for names that are
> pronounced as a series of letters and mixed case for names that are
> pronounced as a word? Whilst not ideal (until the widespread adoption
> of the talking shop sign!) this would give us a rule of thumb that
> should be easy enough to follow in the majority of situations.

This isn't really about shops in general, it is about a relatively small 
number of national brands.  Some of those brands are nothing much more 
than the intellectual property associated with those brands, e.g. 
franchises and similar arrangements.  As such, the correct way of 
capitalising the name is what the owner of the name wants.

Arguably,  if they are not prepared to step in and correct the names 
themselves, they don't particularly care.

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