[Talk-GB] RFC-2 mechanical edit: UK shop names

[Andy Street]

On Tue, 04 Nov 2014 18:49:44 +0000
Lester Caine <lester at lsces.co.uk> wrote:
> The 'name' is 'Brantano Footwear' unless there IS something different
> on the signage, and the 'operator' is 'Brantano (UK) Ltd'.

Trade marks appear to use "Brantano" rather than "Brantano
Footwear":

http://www.ipo.gov.uk/tmtext.htm

> I'd avoid using 'brand' since even the web site makes a big thing of
> the brands that they supply, and Brantano is just one of many brands.

brand="Brantano" (or "Brantano Footwear") is perfectly correct. You are
confusing the branding of the store with the branding of the products
it sells.

-- 
Regards,

Andy Street