[OSM-talk] New Logo in the Wiki

[Kai Krueger]

Martijn van Exel-3 wrote:
> 
> Don't get me wrong - I'm not a proponent of any of that corporate identity
> Scheiße, but the fact of the matter is that there are innumerable
> publications using the now-defunct OSM logo and it's going to confuse
> people
> if they see a different logo for what we would like to think of as one
> entity.
> 
Perhaps we shouldn't consider it defunct for now, but simply as another
variant of the logo.

There are already a number of different variants of the logo in use both by
OSMF itself, as well as by various entities building ontop of OSM, like the
OpenCylcleMap logo and the OpenSeaMap logo. They however all have a common
element, the magnifying glass with a map as a background, which is
sufficient to immediately identify them as somehow belonging together.

The new logo again uses this theme and is therefore still imho immediately
identifiable as belonging to the OSM "brand", so I'd hope that it isn't much
of an issue if various "marketing material" still use the older logo variant
for a (considerable) while.

At the same time, not doing it in a single coordinated step, allows us to
play around with the design for the next little while and iron out any
wrinkles like the perspective until the largest number of people are happy
with it. With it only being on online resources for the moment, it can be
again changed as quickly as it was yesterday, which allows the community to
see it in action and see what they think of it. If it then turns out, there
are significant disadvantages and it wasn't just a (understandable)
reluctance for change of something as potentially emotional as the logo,
then it should be easily possible to address that.

Once the design has stabilized, it will then naturally trickle out to all
the other uses of the logo.

If it were a more radical change, as a number of previous logo suggestions
have been in the past with no recognizability between the two, I would
totally agree that it would have had to be coordinated and discussed much
more and better than the current switch has been.


Kai--
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