[OSM-talk] When advertising is good

[Felix Hartmann]

The biggest problem we have is that were not important enough and too 
cluttered to attract in map adverts yet.

I think in the long run, it's not about adverts around the map, but ads 
in the map (of course the database should be advert free). Als our maps 
are still mainly for looking at, maximum autorouting, but few to noone 
uses them to search for specific stuff, so there is less incentive to 
promote your business by buying a logo for it (smallest thing to start 
with).

Google has to pay for map data, and still makes enough money with in map 
adverts to more than cover costs, but we miss a system for map 
producers, that is as simple as google adsense for websites, to place in 
map adverts.
I often think about how and where would be a good start to get it going!

On 03.05.2011 21:25, Nic Roets wrote:
> One or two people on the list said that they avoid advertising where
> ever they can. I know advertising can be annoying when the same add
> appears 10 times in a row, but I just want to explain a few things.
>
> Let's look at the example of a restaurant that is working below
> capacity. It can be because they recently opened. It can be because
> they are not located on a busy corner. So they have waiters and chefs
> not working at peak productivity. They have freshly prepared food
> going to waste.
>
> This is a problem that on demand location based advertising can solve,
> provided people are willing to accept it in their lives: The
> restaurant gets more patrons. Those patrons no longer go to other
> restaurants. The other restaurants are now able to serve the remaining
> patrons faster.
>
> And the same argument does for most retail and service business.
>
> The great thing about OSM is that we are driving the cost of maps to
> $0. If media corporation have annoying ads, people will simply switch.
> The media corporation and the advertiser (the restaurant) will now
> need to work together to give you the maps at a cost "below 0". My
> guess is that it will be in the form of coupons or other specials. "If
> you order the OSM special, you get a free softdrink with your burger".
>
> So next time you want to embed maknik in website, consider the
> advantages of embedding MapQuest instead.
>
> (And no, I do not have affiliation with MapQuest or any media company).
>
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