[OSM-talk] [Design] Banners on the Front Page

[Mikel Maron]

> Actually, this is a great opportunity to devolve local marketing to local chapters.
> 
> Use GeoIP etc. to find what country the user is from. Serve the message for that country.

 
+1. Easy enough

In the longer term, let's look to do even better targeting than GeoIP. Users will express interest in places explicitly, by joining mailing lists, and through their edits. Put this kind of anaylsis and groups into osm.org itself. I myself want to know of any events upcoming in Kenya and India. Those could be conferences, or mapping parties, or online chats. 

* Mikel Maron * +14152835207 @mikel s:mikelmaron


>________________________________
> From: Richard Fairhurst <richard at systemeD.net>
>To: design at openstreetmap.org; talk at openstreetmap.org 
>Sent: Friday, March 22, 2013 12:31 PM
>Subject: Re: [Design] Banners on the Front Page
> 
>[wider issue, so cc:ing talk@]
>
>On 22/03/2013 15:32, Shaun McDonald wrote:
>> On 22 Mar 2013, at 14:06, Harry Wood <mail at harrywood.co.uk> wrote:
>>> ...we have a strip down the left, and this screen real-estate is
>>> valuable space. Here more than anywhere users are eyeballing the
>>> graphics, text, and user interface elements we choose to put there.
>>> We have in the past chosen to put graphical banner ads promoting
>>> State Of The Map conferences and some other events, in the run up
>>> to these events.
>>
>> How about a rotating banner that rotates round showing all of the
>> upcoming SOTMs? This would then minimise the vertical space needed.
>
>Actually, this is a great opportunity to devolve local marketing to local chapters.
>
>Let's call it the "message" space. Allow local chapters to choose what marketing message goes in that space for their country (subject to certain criteria, i.e. must promote OSM, mustn't give advantage to one commercial provider over another, mustn't look dog-ugly).
>
>Use GeoIP etc. to find what country the user is from. Serve the message for that country.
>
>
>
>So, to take this example, OSM-US decides its priority is promoting SOTM-US. It puts the banner there. US visitors therefore see it. Ideal solution for US visitors. Also ideal for Bulgarians who don't really want to know about a conference in SF; they have their own priorities.
>
>The beauty is that it doesn't have to be restricted to conferences. Let's say the French community has a project to map shops. Fine: they put a little banner there which clicks through to the project page. Or let's say the US community wants to focus on addressing. Same again.
>
>Of course, OSMF could still override for international messages (like the main SOTM conference), though it would be polite to give a couple of weeks' notice to the local chapters.
>
>Our local presence and local knowledge is our strength. Let's make the most of it.
>
>Richard
>
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