[Design] how to write personas?

Rob Baker rrbaker at gmail.com
Wed Oct 12 13:46:32 BST 2011


Hey folks,

Rekindling this discussion, I have another personas document from Oxfam
America (my former employers), who agreed to share it with us.  This was
made as part of the process to redesign the current website.  I particularly
like the highlight of the questions, the additional work for age and
location ranges, and the presentation.  Hopefully helpful alongside the
Stamen file as well.

http://cl.ly/1A3Z3a2t2a3B3I3i1o1x

Thanks,
R


On Fri, Sep 16, 2011 at 2:40 PM, Michal Migurski <mike at stamen.com> wrote:

> On Sep 16, 2011, at 11:32 AM, Matt Amos wrote:
>
> > On Fri, Sep 16, 2011 at 12:08 PM, Michal Migurski <mike at stamen.com>
> wrote:
> >> I thought it was quite appropriate. The key is that it's a believable
> picture with a name attached, and focused on that person's needs and goals.
> So maybe something that focuses on Norman's on background and ends with his
> visit to the site. The design process picks it up from there - why did
> Norman come to osm.org, what does he want, and how to do we help him along
> with the other dozen or so hypothetical people we've identified?
> >
> > the persona "story" ends with them visiting the site? does that mean
> > there are separate personas for Norman, who is interested in joining,
> > and Carol, who is just coming to find out what OSM is about? is the
> > presumption that if both Carol and Norman are satisfied that Carol
> > could turn into Norman (i'll leave that to your imagination...) if she
> > decides she likes what she sees?
>
> I think yeah, if it's useful to think about those people as two distinct
> audiences with different needs. Carol might be a journalist, for example
> (Richard included this idea on the wiki), and while she could eventually get
> involved with the project directly, the aim of the persona is to describe
> how a member of the press learns about OSM and what we want them to learn.
>
> I asked Peter Merholz at Adaptive Path to share some of their work, and he
> sent along this non-confidential document they created for Microsoft a
> number of years ago:
>
> http://studio.stamen.com/open/adaptivepath_for_microsoft_personas.pdf
>
> The personas start on page 26, and a pattern I'm seeing here is that they
> don't actually detail the interactions these folks have with Microsoft's
> products, but they do detail motivations, behaviors, and worries for each.
>
> -mike.
>
> ----------------------------------------------------------------
> michal migurski- mike at stamen.com
>                 415.558.1610
>
>
>
>
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