[Osmf-talk] Financing the OSMF
oleksiy.muzalyev at bluewin.ch
Tue Aug 27 06:14:18 UTC 2013
Here is the website of the Los Angeles marathon:
As you see the name of the sponsor company "Asics" is not only on its
logo at the down part of the page, but also in the title itself of the
event. It is the "Asics LA MArathon".
In 2011, when I ran it, it was called the "Honda LA Marathon".
The largest marathon of the world is called "The Ing New York City
In addition to be present in the title, there is also the logo and link
to "Ing" bank website at the lower part of the page.
These events are very expensive and cannot be organized without
sponsors. The sponsors are not hidden but proudly presented as, well, as
sponsors in the events' titles. It does not make these events less noble
and everybody understands it.
Participating in these events also costs money, but any runner gets a
medal on crossing the finish line. Besides one gets the finisher
certificate and finisher t-shirt. At LA it is electronic certificate in
the PDF format.
At "Ing New York City Marathon" it is the paper certificate printed on a
quality paper and signed by Michael Bloomberg, the mayor of New York
City. The certificate is mailed 3 months after the event in an A4
envelope with piece of cardboard to avoid crumpling.
Also the name and result of runners who finished in less than 5 hours
printed in the New York times newspaper. Besides, a medal in New York
gets the name and result engraved on it.
In 2011 120 thousand applied for New York City marathon and 47500 were
accepted. But everybody knows the iron-clad rule - cross finish line, -
get the medal, certificate, finisher t-shirt. Give up - get nothing (it
is done this way to avoid frivolous registrations).
It is close to impossible to invent a new business model, but it is
quite possible to research how others solve the problem of financing.
On 27.08.2013 03:30, Kai Krueger wrote:
> What do companies want in return for donations?
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