[Tagging] Ace Hardware

Serge Wroclawski emacsen at gmail.com
Fri Aug 30 10:18:45 UTC 2013


The difference between Ace Hardware and a company like McDonalds is
that in McDonalds, you will have very strong branding associated with
the franchise. A consumer goes into a store labeled "McDonalds".

But an Ace Hardware store is a complex beast, because the branding is
all over the place, from being in the name (such as in the case of the
store in Missouri), to being secondary to another brand- such as in
the Maryland suburbs, where there are "Strosnider's Hardware" (
http://www.strosniders.com/ ). Each store prominently displays the
Strosniders name and logo, employees wear the same uniforms, etc.

They happen to be Ace Hardware storse, but as a consumer, I wouldn't
know unless I was looking for it.

- Serge



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