[Tagging] Proposal: logo tag. Opinions?

[Jerry Clough - OSM]

Aren't the legal arguments insuperable?
Even if logos are held in Wikimedia commons I very much doubt that the licence on Wikimedia commons is accurate. Most large companies will defend the use of their brand image fiercely. 
In practice to use logos and other trademarks on a map one should get explicit permission from the owner of the logo. Yes it is done, for instance in shopping mall maps, but this will usually be covered by associated legal agreements.
An excellent example is the Transport for London roundel. This image says it is ""It does not meet the threshold of originality needed ",  but below it notes that it may be a trademark in some jurisdictions. TfL on the other hand have very clear guidelines: Logo requestsand are known to be litigious.
I would therefore suggest adding explicit links to potentially copyright/trade-mark infringing material is not a good idea for OSM. Wikipedia may be large enough and have a good enough mind share for large companies to tolerate the presence of logos in the commons. It is not clear that this is the case for OSM: particularly as the most obvious use-case for logos is in maps of public transport networks.
So, although I sympathise with the idea, I'm very dubious about promoting it within OSM.
Jerry


  
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Logo requests
 By Transport for London | Every Journey Matters Restrictions on using the TfL roundels.  |   |

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      From: Philip Barnes <phil at trigpoint.me.uk>
 To: tagging at openstreetmap.org 
 Sent: Tuesday, 19 September 2017, 13:18
 Subject: Re: [Tagging] Proposal: logo tag. Opinions?
   
Ignoring the legal arguments for a moment, but what would OSM gain or do with this information. How would it help us build a better map?

Phil (trigpoint) 

On 19 September 2017 08:10:15 BST, SwiftFast <swiftfast at gmx.com> wrote:
The logo tag would link to a Logo of a company/organization/shop.

To avoid unreliable links, questionable licenses, and the rest of the
drawbacks of the "image"[1] tag, the value must link to a Wikimedia
Commons image. The value format is identical to the
wikimedia_commons[2] format.

[1] https://wiki.openstreetmap.org/wiki/Key:image
[2] https://wiki.openstreetmap.org/wiki/Key:wikimedia_commons


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