[Tagging] Business names in capital letters

[Paul Allen]

On Sat, 14 Dec 2019 at 11:21, Frederik Ramm <frederik at remote.org> wrote:

> On 14.12.19 01:57, Paul Allen wrote:
> > How does the company itself capitalize its own name?  Paint the label.
> > Even if it's an ugly label.
>
> I tend to view capitalisation as a design element not a part of the
> name. If they write their name in Comic Sans then I won't try to copy
> that either, so why copy funny capitalisation that is only intended to
> attract attention.
>

Because attracting attention may not be the intention.  FRED'S BAGELS is
attracting
attention.  But HSBC is an initialism, and UNESCO is an acronym; both
represent
longer names.

>
> On the wider topic of writing names as they are on the sign, I would
> agree with this up to a certain point. It is entirely possible for a
> business to name itself "Fred's Bagels the BEST Bagels in Northern
> California Inc", at which point I would say they are starting to game
> our rules,


I like to think we make a difference, but such a big difference that people
alter their
signage in order to game our rules?  Probably not. :)

Like everything we do, judgement is necessary.  If the name "PACIFIC" is
derived from
some connection (however tenuous) with the ocean of that name, then tag it
as "Pacific."
But if it's an acronym then "PACIFIC."

-- 
Paul
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