[Talk-us] Steady increase in the number of mappers in the US

[Kathleen Danielson]

Kai-- those are some really great ideas around publicity!

Personally, I think we'd need a dedicated PR person on staff to fully
accomplish this. That's not really feasible in the near term, though-- so
maybe we should think about ways that we can break that down into
volunteer-sized tasks? This seems like a great Birthday Sprint project...
(hint hint...)

Non OSM conferences and trade shows also seem like a great opportunity for
> OSM outreach and publicity, as those events can often also reach hundreds
> or
> thousands of people, many of whom might act as multiplicators as they are
> often the more active members in their community.


Can the folks who were at the Esri UC talk about the OSM presence, the
mapping party, and how that all went?


On Fri, Jul 19, 2013 at 12:56 PM, Kai Krueger <kakrueger at gmail.com> wrote:

> Clifford Snow wrote
> > I'll start by just listing a few of my thoughts:
> >
> > We need publicity!
>
> Yes! Publicity is in my opinion one of the biggest things we need and
> should
> try and work on as a group. Looking at the data, it is clear that when ever
> there was significant publicity on OSM, the number of editors (particularly
> new ones) has shot up, at least for a while.
>
> While local mapping events are great and important, they probably only
> manage to get a handful of new mappers if at all. Having an article in a
> news paper or significant blog on the other hand is likely to get many more
> new mappers.
>
> Non OSM conferences and trade shows also seem like a great opportunity for
> OSM outreach and publicity, as those events can often also reach hundreds
> or
> thousands of people, many of whom might act as multiplicators as they are
> often the more active members in their community.
>
> So perhaps instead of setting targets of that we want to achieve X number
> of
> active mappers in a certain time frame, we could set a target of aiming to
> have Y articles about OSM in the press and Z talks / booths at conferences
> by then.
>
> Those targets are much more tangible than the number of active mappers as
> how any given action will effect that number is rather more speculative.
>
>
> As a group in osm-us, we can perhaps work on identifying likely magazines
> and  conferences that would have an interest in high quality open maps.
> Which groups with interest might be particularly underrepresented and
> therefor good candidates for outreach? Furthermore, we can exchange ideas
> of
> what worked best at those events in order to improve the "marketing
> message". E.g. how does one convince an editor that writing about OSM is
> worthwhile thing to do for their audience. How can you become a "guest
> author" to write an article for them and get it accepted? Which aspects of
> OSM are particularly amenably for writing good articles? If you go to have
> a
> booth at a show, what are things easiest to demonstrate? What are the demos
> that spark most interest?
>
> Then we can find local volunteers who actually go to the events or talk to
> editors to do the real outreach.
>
> We still have a long way to go from the 0.6 mappers per 1M population in
> the
> US to the 9 mappers per 1M population in Austria, but collectively we
> hopeful have enough skill and enthusiasm to really work on improving our PR
> and push those numbers up.
>
> Kai
>
>
>
>
>
>
>
>
> --
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> Sent from the USA mailing list archive at Nabble.com.
>
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