[OSM-talk] new logo

[M∡rtin Koppenhoefer]

2010/5/16 SteveC <steve at asklater.com>:
> As for why this is better, anyone who has printed t-shirts, conference material or worked in branding will tell you, as I already have that the current logo:
>
> * has too many colours
> * doesn't scale
> * is too busy
> * isn't brandable to a colour scheme
>
> This isn't opinion, it's just basic design facts.


while this is all true, it doesn't imply that to design a new logo we
must completely throw the current design away. I think that the old
logo is quite good at pointing out what OSM is about (for a part,
sparing out the collaborative aspect, but still the "data and not map
or poi"-aspect is important). I would expect from a new logo to be
1 individual and unique
2 meet all the technical and graphical requirements for a logo
3 tell a story / symbolize the idea of OSM
4 possibly maintain some continuity with the current logo (ideally the
new logo would be some progress of the old one)

the proposed design is working only for point 2 but has nothing to do with OSM.

cheers,
Martin