[OSM-talk] Garmin Maps

Andy Allan gravitystorm at gmail.com
Fri May 21 14:07:55 BST 2010


On Thu, May 20, 2010 at 9:34 PM, SteveC <steve at asklater.com> wrote:
> Why do you take responsibility for postal losses? That seems super bad luck. You're running a business right not a socialist theocracy.
>
> Just put a note on the checkout that says
>
> uninsured postal delivery: £4
> recorded, insured delivery: £10

I can tell you haven't run an online shop yet :-) The insurance and
recording is irrelevant to the customer, since it's me who is insured
and/or making the claim - so it makes no sense to offer the customer
the choice. I have two choices, either to charge considerably more for
recorded post, which adds hassle to both me and my customers, or go
with the default postage and hope that both the mail company delivers
and the customers don't falsely claim non-receipt.

I say "hope" but it's actually carefully balanced - the extra
cost-per-sale (and subsequent reduction in sales) is weighed against
the occasional loss but increased revenue from lower prices. The
tipping point depends largely on the margin per sale (the bigger the
margin, the less of a problem re-sending becomes), so I handle some
products differently to others.

Good to know that you are confusing great customer services and
careful economics with misplaced religious belief systems!

Cheers,
Andy




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