[Tagging] brand=* necessary?

Martin Koppenhoefer dieterdreist at gmail.com
Thu May 10 17:34:30 UTC 2018

sent from a phone

> On 10. May 2018, at 17:41, Frederik Ramm <frederik at remote.org> wrote:
> "brand" is an artificial construct of today's global capitalist economy.
> I have nothing against OSM recording it, but I'd be loathe to afford the
> concept the same importance as corporate PR departments do.
> Knowing what brand a store belongs to is only worth anything if you
> combine that with OSM-external "knowledge" that you have gained from
> marketing material or past experiences with different branches of the
> same brand. It is not a useful fact that helps a visitor who doesn't
> know anything about the brand's supposed image.

this is partly true, more for fields where the offered goods are more or less the same (e.g. gasoline brands, apart from what advertising tries to convey, your car will run largely the same with differently branded gasoline) and less if you have specific needs (e.g. if you are in holiday and need your car repaired, you might be interested to go to an official workshop of your car’s brand to get original parts, or if you need a mobile phone contract you might want to go to a distributor of a specific brand, similarly if you are looking for a specific bank or insurance branch, others won’t do).

Besides this, it isn’t improbable that you already have acquired some knowledge and expectations based on previous experiences and are looking for a specific supermarket brand or chain store, e.g. fashion.

I don’t think it is something that is questioned in general, I’d read this discussion that the question is how to store it.


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