[Talk-us] How to get more publicity?

Steve Coast steve at asklater.com
Mon Jul 11 22:23:47 BST 2011


So here's my solution.

We take aim at a date like GIS day in November (I think) or a nice 
Saturday near to it. We run a national day of mapping parties trying to 
get one per state on the same day. Each party organizer is responsible 
for picking a venue with wifi and contacting local press.

We have a central website like "mappingpartyday.com/Seattle" would be a 
simple page for the Seattle party. Different pages for each city/state.

The front page has media and pictures etc posted throughout the day.

We do this together and help each other out with ideas, get our local 
media involved. Together, we can get the national media involved if we 
have enough states participating.

And it's not much more work than any other mapping party.

I figure we could get WA, CA, CO, OR (thats you dave), Washington DC, 
NY, TX and now TN with Chattanooga.

If these 7-8 or so core communities across the US would be up for it, 
just scheduling a mapping party on the same day, then without a doubt we 
could get more states involved like AZ or IL where there are people who 
just need a little bit of encouragement to get going.

So, how about it?

Steve




On 7/6/2011 6:50 PM, Kai Krueger wrote:
> Hi,
>
> Over the past, there have be a number of discussions about why the US OSM
> community is not as successful as those in the UK and Germany, blaming to
> various degrees e.g. data imports, usability or other aspects. However, for
> these factors to influence OSM uptake, people need to have heard of OSM to
> begin with.
>
> To see how much of a problem this is, I went out and asked random people
> working in hiking, biking and other outdoor shops here in Boulder, CO if
> they knew about OSM. Out of the couple of dozen people I have asked, not a
> single person had ever heard of OSM. Once I explained to them what OSM was,
> most of them thought it was an interesting idea and would have a look at it.
>
> Given that those were perhaps some of the most favorable conditions to
> stumble upon people who have heard about OSM, it is clear that OSM has a
> publicity problem in the US.
>
> The question thus is how can we increase awareness of OSM?
>
> One obvious way is to try and get more press coverage about OSM. Looking at
> http://wiki.openstreetmap.org/wiki/OpenStreetMap_in_the_media however, there
> doesn't seem to have been much coverage this year yet in the US and a bunch
> of it was HOT related.
>
> Can we as a community encourage more press coverage?
>
> Although, national mainstream press would have the highest reach, it is
> probably much harder to convince them that a story about OSM would be in the
> interest of their readers. It might also be harder to then convince the
> readers that OSM is in their best interest.
>
> Contacting local and specialist magazins might thus make it easier to
> construct a compelling story for their readers and thus increase the
> willingness of the media to report about it.
>
> So perhaps we could start by identifying the various special interest groups
> to which OSM has more to offer than the established map providers like
> Google Maps. Then collect concrete examples of what OSM has to offer them
> beyond the existing providers in these specialist domains, and finally
> coordinate contacting these specialist magazines to explain to them why it
> would be in the best interest of their readers to bring a story on OSM.
>
> Have people done things like this? How was the reaction of the media to
> these kind of contacts?
>
> Do people have other ideas of how to increase awareness of OSM? E.g. booths
> on relevant trade shows? Are there things that OSM-US as an organisation can
> provide?
>
> Kai
>
> P.S. perhaps interestingly, non of the people I talked to, after explaining
> OSM, asked if this is similar to Google Map Maker. So perhaps Google Map
> Maker also has a publicity problem. But that isn't really our concern... ;-)
>
>
>
>
>
> --
> View this message in context: http://gis.638310.n2.nabble.com/How-to-get-more-publicity-tp6556624p6556624.html
> Sent from the USA mailing list archive at Nabble.com.
>
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